A little more than six years after NBA players began wearing sponsored patches on their jerseys, NBA referees will do the same for the first time. The NBA has announced a partnership with Emirates, an airline based in the United Arab Emirates, to become the title sponsor of its In-Season Tournament. As a part of this sponsorship deal, NBA referees will wear jersey patches featuring the Emirates logo. This marks a significant step in the relationship between the NBA and the United Arab Emirates and highlights the growing trend of American sports leagues partnering with international sponsors to raise their profiles.

NBA Referees to Debut Sponsored Patches at All-Star Game

In an exciting development for the NBA, referees will be sporting a slightly different look at the upcoming All-Star Game. Thanks to a new partnership between the NBA and Emirates, the referees’ jerseys will now feature sponsorship patches. This move follows in the footsteps of NBA players, who have been wearing sponsored patches on their jerseys for over six years. The addition of sponsored patches on referees’ jerseys is a testament to the growing popularity of jersey sponsorships in professional sports.

• The NBA has partnered with Emirates, an airline based in the United Arab Emirates, to become the title sponsor of its In-Season Tournament.
• NBA referees will now wear jersey patches featuring the Emirates logo.
• This marks an important step in the relationship between the NBA and the United Arab Emirates, highlighting the growing trend of American sports leagues partnering with international sponsors.
• The addition of sponsored patches on referees’ jerseys mirrors the existing practice for NBA players.
• This move emphasizes the increasing popularity of jersey sponsorships in the world of professional sports.

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“We are thrilled to partner with Emirates, a global leader in the airline industry, as the title sponsor of our In-Season Tournament,” said NBA Commissioner Adam Silver. “This partnership not only strengthens our ties with the United Arab Emirates but also enhances the visibility and reach of the NBA on a global scale.”