L’Oréal Revolutionizes Water Conservation with Startup Acquisition

L'Oréal acquires water tech start-up Gjosa, leading the way in water fractioning innovation. Expanding sustainability efforts, revolutionizing water usage. #Loreal #Gjosa #Innovation

L’Oréal, the leading beauty and cosmetics company, has recently announced its agreement to acquire the outstanding shares of Gjosa, a Swiss water fractioning start-up. This acquisition comes after L’Oréal’s collaboration with Gjosa since 2015 and its initial minority investment in the company last year. Gjosa has been at the forefront of developing water micronisation technology, which has the potential to revolutionize water usage and conservation. L’Oréal intends to leverage Gjosa’s innovation to further enhance its research and development efforts and introduce sustainable practices across its product range.

Gjosa: Pioneering Water Fractioning Technology

Gjosa, a disruptive start-up based in Switzerland, has been leading the way in the development of water fractioning technology. Their breakthrough water Saver innovations have the potential to transform the way water is used in various industries, including the beauty sector. With L’Oréal’s acquisition of Gjosa, the French beauty giant aims to accelerate its research and development initiatives in improving water sustainability and conservation. By harnessing Gjosa’s expertise, L’Oréal seeks to introduce more environmentally friendly practices and products, aligning with its commitment to sustainability.

Expanding Sustainability Efforts with Gjosa

L’Oréal’s decision to acquire Gjosa highlights its commitment to environmental stewardship and innovation. By incorporating Gjosa’s water fractioning technology into its operations, L’Oréal aims to minimize water waste and promote sustainable practices throughout its value chain. This acquisition will provide L’Oréal the opportunity to directly introduce water-saving solutions to its consumers, amplifying its impact on environmental conservation efforts.


  • L’Oréal announces agreement to acquire water tech start-up Gjosa
  • Gjosa has pioneered the development of water micronisation technology
  • L’Oréal has collaborated with Gjosa since 2015 and made a minority investment in 2021
  • The acquisition strengthens L’Oréal’s ability to introduce sustainability practices
  • L’Oréal aims to accelerate research and development efforts in water conservation
  • Citations:

  • “L’Oréal to Acquire Environmental Water-tech Start-up Gjosa.” Business Wire, [insert date], [insert link].
  • “L’Oréal buys out water tech startup Gjosa.” Cosmetic Business, [insert date], [insert link].
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