The CJ Cup Byron Nelson, a prestigious PGA TOUR event, is set to take place this week in Dallas. One of the notable highlights of the tournament is the inclusion of defending champion Day and back-to-back winner K.H. Lee in the Marquee and Featured Groups. Furthermore, the CJ Cup has reached a new level with the start of a ten-year title sponsorship by the parent company of Bibigo, a Korean conglomerate. The tournament’s trophy also stands out as it differs from the traditional cup design. In this $9.5 million showpiece, seven Korean players, backed by CJ Group, will compete alongside other international participants.

CJ Group Elevates the CJ Cup Byron Nelson

CJ Group, a leading Korean conglomerate, has taken the CJ Cup Byron Nelson tournament to greater heights by becoming the title sponsor for the next ten years. The company’s subsidiary, Bibigo, will be the main backer, solidifying their commitment to promoting golf and showcasing their brand internationally. This partnership demonstrates CJ Group’s dedication to supporting sports and expanding their global reach. The event has gained further prestige by attracting top golfers, including defending champion Jason Day, as well as K.H. Lee, who clinched consecutive victories in previous editions of the tournament.

A Unique Trophy for The CJ Cup

The CJ Cup Byron Nelson’s trophy stands out due to its unconventional design, which deviates from the traditional cup shape. While most golf trophies feature a cup or bowl-like structure, this particular trophy presents a distinctive appearance. The unique design captures attention and embodies the innovative approach of the tournament. With its eye-catching design, the trophy symbolizes the creativity and progressive nature of the CJ Cup Byron Nelson.

Korean Presence in the Tournament

CJ Group’s support extends to the representation of Korean players in the CJ Cup Byron Nelson. A total of seven Korean golfers will participate in the $9.5 million showpiece, aiming to compete against international competitors and secure success in their ‘home game.’ This collaboration between CJ Group and the Korean players demonstrates the company’s commitment to nurturing local talent and promoting Korean golf on an international stage. The presence of Korean players adds an extra layer of excitement and anticipation for golf fans.

PGA TOUR LIVE on ESPN+: Four-Stream Coverage

PGA TOUR LIVE on ESPN+ will provide comprehensive coverage of The CJ Cup Byron Nelson at TPC Craig Ranch. Viewers will have access to four live streams, enabling them to enjoy a multi-dimensional experience while following the tournament’s progress. This extensive coverage ensures that golf enthusiasts don’t miss any crucial moments and can fully immerse themselves in the excitement of the CJ Cup Byron Nelson.

The Culinary Delight of CJ Cup Byron Nelson

Incorporating the growing popularity of Korean cuisine, the CJ Cup Byron Nelson offers visitors an opportunity to savor delicious food options. CJ Group’s Tous Les Jours, a renowned bakery, operates a booth at the tournament. Attendees can indulge in the tempting dumplings and other delightful Korean dishes while enjoying the high-quality golf on display. This culinary integration showcases the fusion of sports and gastronomy, offering a memorable experience for fans and participants alike.

Sources: PGATOUR, CJ Group

Summary:

• The CJ Cup Byron Nelson, a prestigious PGA TOUR event, begins this week in Dallas.
• CJ Group, the parent company of Bibigo, has become the title sponsor for the next ten years.
• The tournament’s trophy features a unique design, deviating from traditional cup layouts.
• Seven Korean players, backed by CJ Group, will compete in the tournament alongside international participants.
• PGA TOUR LIVE on ESPN+ will provide comprehensive coverage of the event with four live streams.
• CJ Group’s Tous Les Jours bakery offers delectable Korean cuisine at the tournament.