KUALA LUMPUR – The Malaysian Association of Tour and Travel Agents (MATTA) announced that the highly anticipated MATTA Fair will be returning to Kuala Lumpur in March 2024. This popular travel fair aims to attract 150,000 visitors and generate RM250 million in sales. The event will feature exciting deals and promotions, showcasing a wide range of travel packages and destinations for both domestic and international travelers.

MATTA Fair: Boosting Tourism and Finance

The MATTA Fair plays a crucial role in boosting tourism and the overall economy of Malaysia. As one of the largest travel fairs in the country, it serves as a platform for travel agencies, airlines, hotels, and tourism-related businesses to showcase their products and services to a large audience. By offering attractive deals, discounts, and promotional packages, the fair encourages people to explore new destinations, both within Malaysia and abroad, ultimately contributing to the growth of the tourism industry.

In addition to providing opportunities for travelers to plan their vacations, the MATTA Fair also serves as a significant financial event. The target of RM250 million in sales indicates the significant revenue generated during the fair. This not only benefits the participating companies but also contributes to the overall economic growth of the country.

MASwings and RHB Bank as Key Sponsors

Two key sponsors for the upcoming MATTA Fair have been announced. MASwings, Malaysia’s regional airline, is partnering with MATTA to support the fair. This collaboration aims to promote domestic travel and encourage Malaysians to explore less-known destinations within the country.

RHB Bank, a leading bank in Malaysia, has also joined as a sponsor for the fair. Through its involvement, RHB Bank aims to provide exclusive financial offerings to MATTA Fair visitors, making it more convenient for them to fulfill their travel plans. The partnership with RHB Bank demonstrates the importance of financial institutions in the travel industry and showcases their commitment to supporting and enabling travelers.

Summary:

• The Malaysian Association of Tour and Travel Agents (MATTA) is organizing the MATTA Fair in March 2024, targeting 150,000 visitors and RM250 million in sales.
• The fair will feature attractive travel deals and promotions for both domestic and international destinations, contributing to the growth of the tourism industry in Malaysia.
• The MATTA Fair serves as an economic event, generating significant revenue not only for participating companies but also for the overall economy of the country.
• MASwings and RHB Bank have been announced as key sponsors for the fair, with MASwings promoting domestic travel and RHB Bank offering exclusive financial offerings to visitors.

Sources:
– Malaysian Association of Tour and Travel Agents
– MASwings
– RHB Bank