H&M has apologized for and removed a school uniform advertisement in Australia after users on social media complained that it sexualized children. The campaign featured a picture of two young girls in school uniforms with the slogan “make those heads turn.” Many users accused H&M of encouraging the sexualization of underage girls with this advertisement.
Controversial Advertisement Sparks Backlash
Fashion retailer H&M faced backlash and accusations of sexualizing young children when they released an advertisement for school uniforms featuring two girls. The campaign, which displayed the slogan “make those heads turn,” was met with outrage on social media. Users criticized H&M for promoting the objectification of underage girls and accused the brand of encouraging sexualization. Recognizing the gravity of the situation, H&M promptly apologized and took down the ad, stating that it was exclusively run in Australia.
Summary:
H&M apologizes and removes school uniform advertisement after user complaints on social media. The advertisement featured two young girls in school uniforms with the slogan “make those heads turn.” Users accused H&M of sexualizing young children and encouraging the objectification of underage girls. H&M acknowledges the criticism, offers an apology, and swiftly removes the ad from circulation.
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This incident serves as a reminder of the sensitive issue of the sexualization of children in advertising and the responsibility that brands hold in portraying individuals, especially underage individuals, in a respectful and appropriate manner. It also highlights the power of social media in voicing concerns and holding companies accountable for their actions. H&M’s swift response in addressing the situation and removing the ad shows a willingness to listen to public opinion and rectify any inadvertent harm caused by their marketing campaigns.